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Bug Out With This New Limited Edition of 100On being asked what one could learn about God from a study of his creation the Victorian biologist Haldane answered, “that he has an inordinate fondness for beetles” There are 350,000 identified species of beetle, accounting for 30% of all animal life. An inordinate fondness for beetles is a celebration of this most abundant of insects. The design was created with English illustrator Lucy Eves, there is a scurrying mass of beetles arranged across the case, the glass, the dial and the disc hand. Lucy explains the thinking behind the watch, “the design is inspired by those wonderfully intricate and diverse displays of pinned Victorian entomological collections which have found their way into my illustration work before; yet the beetles contained here are on the move, swarming and scuttling in every direction, creating a mobile bug-box to exhibit on your arm. Time flies? Maybe it just beetles..." The time display unconventional: the hour is read from the position of the colored beetle in the crescent. The crescent shows 12 hours running from 6 on the left to 6 on the right. The green beetle indicates the hours from 6am to 6pm. At 6pm the green beetle disappears on the right and the red beetle appears on the left. The red beetle shows the hours from 6pm through to 6am. The display is based on the Sun and Moon watches that were first produced in Britain in the late 1600s during a period of experimentation with the watch face and how to represent the time, before the concentric hour and minute hands became established as the universal standard which we still use. |
