So Freakin' Grad Sale - Save Up To 20% Sitewide

May 15, 2015, 11:53 am

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Graduate From Boring Watches The Biggest Sale of the Season Starts Now, Don't Be Tardy You don't need to be a student to learn how to save moolah! Starting now, use these discount codes at checkout to take an additional 10%, 15% or 20% off most watches, many already discounted so you can really maximize your savings. * Use code GRAD10 for 10% off any order over $99 * Use code GRAD15 for 15% off any order over $499 * Use code GRAD20 for 20% off any order over $999 -> Select from thousands of styles here.

Graduate to the Projects 'Crossover' Watch

Graduate to a CT Scuderia 'Scrambler' Chronograph

Graduate to a EONE Time 'The Bradley' Ball Bearing Watch

*Not applicable to orders prior to May 15th 2015. GRAD discount codes are not valid with any other offers. Valid for in stock items only, not valid for all items, and NOT valid on Nixon watches. All other terms & conditions are applicable as stated here: watchismo.com/terms-and- conditions.aspx Offer subject to change.

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The Watch with Balls of Steel - New EONE TIME Bradley Compass Watch Collection

May 18, 2015, 10:07 pm

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New EONE Time Bradley Compass Collection The wristwatch that doesn't require eyes! The Bradley is a tactile timepiece that allows you to not only see what time it is, but to feel what time it is. Wouldn’t it be great if you could check the time in a dark movie theater without having to illuminate your smartphone? What about not having to look down at your watch to check the time during a drawn-out client lunch? Instead of traditional watch hands, time is indicated by two ball bearings — one indicating minutes (top), and one indicating hours (side). These two ball bearings are connected, with magnets, to a watch movement beneath the watch face.The magnets make it so that even if the ball bearings are moved when touched, they spring back to the correct time with a gentle shake of your wrist.

EONE TIME The Bradley Compass Gold & Iris

FEEL THE TIME

EONE TIME The Bradley Compass Graphite

Superwatches for Superdads - Up to 20 percent off watches sitewide

May 28, 2015, 2:15 pm

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Dad Deserves Some Of Our Time... Take an extra 20% off sitewide* For a very limited time, save up to 20% off most watches at Watchismo -- this discount also applies to watches already on sale! ▪ Use code DAD10 for 10% off any order over $99 ▪ Use code DAD15 for 15% off any order over $499 ▪ Use code DAD20 for 20% off any order over $999 Select from thousands of styles here

Watches featured (from top-left clockwise), Qlocktwo, Xeric Xeriscope Squared, Ziiiro, Xeric Xeriscope, CT Scuderia, EONE Time Bradley

New Diesel Watches - BAMF Chrono, Urban Safari and More...

May 29, 2015, 12:17 pm

≫ Next: New Nixon Rose Gold & Gunmetal Watch Collections

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New Diesel Powered Timepiercers You don't wear these watches, they wear you! Diesel is known for large watches, loud design and a look that follows no one. This summer, that trademark innovation reaches new heights with the launch of BAMF and the Urban Safari collection. The Urban Safari Collection delivers an instantly iconic deep blue metallic case paired with a sand-colored leather strap. BAMF CHRONO challenges the standard in both size and design; showcasing a 57mm case featuring spring-loaded chronograph pushers and a detailed dial that boasts dynamic style with unexpected color accents. Far from ordinary, Diesel watches break the typical humdrum of the watch world - they're quite simply having a grand ol' time on your wrist. See the new releases below or See All Diesel Watches Here.

BAMF CHRONO

Diesel DZ7344 BAMF Chronograph Gunmetal   Diesel DZ7345 BAMF Chronograph Silver/Black

Diesel DZ7346 BAMF Chronograph Rosegold   Diesel DZ7343 BAMF Chronograph Steel/Brown

URBAN SAFARI

Diesel DZ7342 BAMF Chronograph Urban Safari

Diesel Urban Safari Stronghold Chronograph DZ4354   Diesel Urban Safari Overflow Chronograph DZ4356

MINI DADDY

Diesel DZ7338 Mini Daddy Urban Safari

Diesel DZ7339 Mini Daddy Dual Time Zone

Diesel DZ7340 Mini Daddy Dual Time Zone   Diesel DZ7341 Mini Daddy Dual Time Zone

DOUBLE DOWN

Diesel Double Down Chronograph DZ4350

Diesel Double Down Chronograph DZ4351

New Nixon Rose Gold & Gunmetal Watch Collections

June 1, 2015, 2:19 pm

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Nixon Raises The Bar! Notes of Steel, Gunmetal and Rose Gold These New Nixon watches may just be the most stylish collection to date. A perfect blend of metals unify into timepieces perfect for any event in your life. See the new releases below or See All Nixon Watches Here.

Nixon 48-20 Chrono Gray Rose Gold

The Nixon 48-20 Chrono (above) is the alternative to the norm. Modeled after Nixon’s legacy The Nixon 51-30 Chrono (below), the 48mm case is the just right size and proportion that’s not too big, not too small. Inspired by speed and torque measuring instruments, this wide eye chronograph watch is meant to leave hearts racing, a nod to watch aficionados as to what’s under the hood.

Nixon 51-30 Chrono Leather Gray Rose Gold   Nixon 51-30 Chrono Gray Rose Gold

Nixon Sentry 38 SS Gunmetal/Cobalt Blue

Nixon Sentry 38 SS Rose Gold The Sentry 38 Doing more with less The inspiration for The Sentry 38 comes from the movement towards making an impact with understated size. Scaled down, this watch displays bold dials and a distinctive look with subtle proportions.

Nixon Sentry Chrono Grey Rose Gold

The Sentry Chrono Down to Business Designed for distinction, The Sentry Chrono fits into business or pleasure. This revamped original boasts a new six-hand chronograph movement and 24-hour subdial for precision style.

Nixon Time Teller Grey Rose Gold Brown

Nixon Time Teller SS Gray Rose Gold The Time Teller SS Simplify An original Nixon design, The Time Teller is a tried and true crowd favorite. The Time Teller's clean lines cut through cloudy philosophy, while its simple, high concept design keeps things precise.

Nixon Ranger Chrono All Black/Rose Gold

The Nixon Ranger Chrono Lead the charge. Some of us are born to wander; The Ranger is designed with this in mind. Its rugged construction and rotating bezel are inspired by military field instruments to keep you on time no matter how far you roam. And its solid stainless steel band makes an easy transition from off-the-trail to on-the-town.

Nixon Ranger Chrono Gunmetal Black   Nixon Ranger Chrono Black Gold

Nixon Corporal SS Gray/Rosegold

The Nixon Corporal SS

A forceful display of superior style.

The new stainless steel Corporal SS takes command. Stripped of all but the essential function of keeping true time, the Corporal distinguishes itself as a leader. The strategic blend of high-caliber construction and disciplined design result in a forceful display of superior style.

From Super Mario to Mr. Jones Watches - The New Limited Edition Miyamoto Watch

June 2, 2015, 1:30 pm

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New Mr. Jones 'Miyamoto' Sun & Moon From The Original Super Mario Designer ▪ Only 100 Units Worldwide ▪ Individually Numbered ▪ Made in London The landscape on this watch pays homage to the graphics of the Super Mario World video games designed by Shigeru Miyamoto. With this watch we’re exploring a link between the imagined world of the video game and the mental construct of time telling: both are artful, human inventions that operate with their own internal logic and rules; yet both appear to be entirely coherent and in a curious way ‘natural’. The control of Mario in the game world makes him feel like an extension of our body - we move him, as we move our own limbs, without conscious thought. Similarly we internalize hours, minutes and seconds to the extent that we cannot see them as human invention. Ultimately time, as we measure it, is as ‘unreal’ as a world of powerups and long-tongued dinosaurs! See All Mr. Jones Watches Here

Mr. Jones Miyamoto Day View   Mr. Jones Miyamoto Night View

Along with the image of the Sun and Moon, the hour disk features a revolving image with scenes of the Mario landscape that gradually changes over the course of the day. The minutes and seconds are displayed in the centre dial and these run in the conventional way, so each marker on this dial corresponds to five minutes or seconds.

How To Read the Sun & Moon Miyamoto Watch   Mr. Jones Miyamoto Caseback

"Sun and Moon" watches were first produced in England in the late 1600s during a period of experimentation with ways to represent the time. We really like this representation of time as it is both elegant and logical.

Super Mario Designer Shigeru Miyamoto “What if, on a crowded street, you look up and see something appear that should not, given what we know, be there. You either shake your head and dismiss it, or you accept that there is much more to the world than we think. Perhaps it really is a doorway to another place. If you choose to go inside you may find many unexpected things ...” -Shigeru Miyamoto

Other Sun & Moon MJW

Mr. Jones Sun & Moon ULVE Gold Limited Edition

Mr. Jones Motochrono Limited Edition Mechanical Automatic

New Vestal Watches - Heirloom Chrono, Roosevelt Metal and More!

June 7, 2015, 7:51 am

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The Best Of All The New Vestal The Vestal Collection offers both a vintage vibe and a futuristic feel with music being the inspiration for the overall aesthetic look. It's the energy created by music that influences nearly every facet of style and fashion today and drives the Vestal brand. See the new releases below or See All Vestal Watches Here.

Vestal Roosevelt Metal All Black ROS3M002

The Roosevelt is a signature Vestal timepiece with its clean slim line case and straightforward dial. The premium 3 hand Japanese analog movement with date rests inside a multi-layered 42mm 316L solid stainless steel case. Laser-cut indexes then reveal a multi-layer dial that creates a unique design contrast for illuminating the hour markings.

Vestal Roosevelt Metal ROS3M003 Steel/White

Vestal Roosevelt Metal Gold/White ROS3M001

Vestal Heirloom Chronograph Silver/White HEICM03

The Heirloom Chrono features a premium Japanese analog quartz chronograph movement, encompassed by 39mm case crafted from 316L surgical-grade stainless steel. The traditional detailing on the dial is evident in the solid, thick metal hour markers, double-printed minute track, and lume-filled hour & minute hands - giving the Heirloom a classic, antique look.

Vestal Heirloom Chronograph Black/Gold HEICM01

Vestal Restrictor Chronograph Black/Gold RES013

The Restrictor - Don’t read to closely into its name, The XL 50mm wide Vestal Restrictor won’t keep you from doing anything but looking awesome. This watch’s perfectly balanced shapes and complimentary design will make it a mainstay in the Vestal collection. A screw down canteen-style crown [a first at Vestal], thick rotating top ring, and custom link construction make the Restrictor the perfect timepiece in or out of the water.

Vestal ZR3 Chronograph Blue/Green Black Steel ZR3034

The ZR-3 is Vestal’s largest watch to date. If you’re BIG into retro style watches — this is your time to show it. The ZR-3 is an over-sized premium round chronograph. Its stainless steel case construction includes an extra thick raised crystal, seated in an angular fixed bezel. These design aspects, together with a crown guard and protective pusher design, add to its sophisticated yet retro styling. The ZR-3 is finished with a screw-down Vestal branded logo plate, vintage inspired three-link bracelet, and a premium butterfly deployant clasp.

Vestal USS Observer Chronograph OBCS009 Black/Gold

Inspired by commissioned naval ships from the United States Navy, the USS Observer Chrono is a premium chronograph enclosed in a round 47mm 316L solid stainless steel case and 22mm silicon rubber strap. This watch is finished with premium structural elements that add strength and durability including a raised and chamfered bezel designed to protect the crystal without interfering with dial visibility.

Vestal Brig Tide & Train Green/Orange BRG029

The Brig Tide is a digital tide & train watch that can track the tide at over 200 beaches worldwide for the next 20 years. It also offers a host of other high end features like a digital tide graph that features current tide height, quick access to Vestal's own custom training mode with "Suffer and Recover" interval timer, and Heat Mode with countdown timer so you can practice your surf heats like the Pros. The watch strap is secured to your wrist with a new patent pending OKTOLOCK system. The OKTOGRIP raised pattern on the underside of the band means significantly less rubber contact against your skin providing greater breathability, more flexibility, and a lighter feel on your wrist.

Vestal Brig Tide & Train White/Gold BRGOLD02

New Brand Alert: Analog Watch Co. Wood Watches

March 31, 2015, 11:20 am

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New Brand Alert: Analog Watch Company Minimal In Form, Material & Branding The Carpenter Watch was designed to be sleek and subtle in form. This gender-neutral piece is meant to inspire, recall, and pay homage to those experiences when we are close to nature. With the first ever flexible wood strap made from lumber offcuts and a solid wood body, this timepiece is as beautiful as it is earth friendly. The craftsmanship involved in designing with these natural materials is self evident - and the result is a sophisticated, eco-conscious design that is over 80% biodegradable. See The Entire Analog Watch Collection

Your choice of hour markers or total wooden minimalism

All varieties of wood in the collection

When you buy an Analog Watch Co. wooden timepiece, they plant a tree through the non-profit partner 'Trees for The Future'. Together, we strive to give back to the worlds forests by enabling rural communities to restore their environment by contributing to agro-forestry and tree planting projects!

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Shocking New G-Shock Limited Edition Watches Just In

June 12, 2015, 2:10 pm

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New Limited Editions G-Shock Watches Limited Edition Polarized, Slash, HUF, Heathered, Gulfmaster, Gravitymaster, Rangeman, Mudman, Frogman and more now in stock at Watchismo. As always, these are produced in limited numbers so they sell out fast, don't miss your chance! See All G-Shock Watches Here or see the new releases below.

G-Shock Gulfmaster Triple Sensor Grey/Black - LIMITED EDITION

Introducing GULFMASTER, the new G-SHOCK Series that’s designed and engineered with the maritime adventurer in mind. GULFMASTER includes the first G-SHOCK models to incorporate both Triple Sensor Version 3 and Smart Access in the same watch. In addition to barometric pressure, altitude, bearing, and temperature readings, these new models also feature Tide Graph and Moon Age capabilities to help keep you in close touch with your natural environment. Sudden extreme changes in barometric pressure are alerted using a dial hand, LCD display, and alarm.

G-Shock + HUF Limited Edition

The limited edition G-Shock HUF timepiece is built on the platform of the skate-inspired GD400 with its bold metal face protector, extra tough lug band attachment,, and super illuminator LED. The collab turns it up a notch and takes it to the streets with an etched band inspired by “cracked concrete”, an all-over black out colorway with black IP metal parts, and HUF logo etched on case back and appearing in the LCD display when the light is activated.

G-Shock Polarized Series GA-110PM   G-Shock Polarized Series GDX-6900PM

The watches included in the Polarized Black Series demonstrate G-Shock’s ability to create timepieces offering modern, unique style and technological performance. Each model within this series has an electrifying look with shades of piercing blues and purples that seamlessly dissolve into one another.

G-Shock Slash GA-110SL-8A Grey - LIMITED EDITION

The G-Shock Slash case and band are designed with a concrete and canvas pattern that appears cracked and worn, which highlights the tough G-SHOCK image.

G-Shock GA-1100-2A Gravitymaster Red/Blue   G-Shock GA-400 Series Worldtime -Purple

G-Shock Frogman Blue Camo - LIMITED EDITION

The new collection from the G-SHOCK Master of G series comes in a variety of camo colors, designed and built for professionals. You can choose from among the FROGMAN (ABOVE, with dive timer, tide & moon graphs), RANGEMAN (BELOW, with barometer/altitude and temperature measurement), or MUDMAN (BELOW, with digital compass, thermometer, and mud resistance) to match your adventurous needs. Each model features Self-Charging Tough Solar power, so there's no need to worry about replacing a battery.

G-Shock Rangeman Atomic Triple Sensor Camouflage GW-9400CMJ-3   G-Shock MUDMAN Tough Solar Black Camo GW-9300CM-1

G-Shock GDX-6900 Heathered Series - Blue   G-Shock GDX-6900 Heathered Series - Red

The debut of their mixed color watch series inspired by heather patterned sportswear. The G-SHOCK Heathered Series comes in a vibrant array of colorful hues melded with a heather fabric print that results in an interwoven speckled pattern. These models are fresh takes on the military tested GDX6900.

G-Shock GDX-6900 Heathered Series - Green

G-Shock GDX-6900 Heathered Series - Grey

Limited Edition Skeleton Automatic - New Tendence Carbon Fiber Collection

June 15, 2015, 10:45 am

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Limited Edition Skeleton Automatic New Tendence Carbon Fiber Collection Tendence is proud to launch the new Automatic Carbon Fiber Collection. A fascinating, eye-catching feature of the Tendence Automatic Skeleton Gulliver is the moving parts of the watch movement which are revealed as they are visible from the front of the watch and also the reverse which has a see through case back, allowing the wearer to admire the intriguing machinery and harmonious intricate movement of small parts, which is particularly impressive due to the size of the Gulliver watch and is sure to be admired. See All Tendence Watches Here or see the new releases below.

Tendence Carbon Fiber White Automatic Limited Edition   Tendence Carbon Fiber Black Automatic Limited Edition

Skeletonized dial with open balance wheel and sub-seconds register

Tendence Slim 41 Black/Silver

Tendence SWAROVSKI® Stones Slim 41 Limited Edition Mother of Pearl

Tendence SWAROVSKI® Stones Slim 41 Limited Edition Black

Tendence SWAROVSKI® Stones Slim 41 Limited Edition White

Summer Warehouse Clearance Sale - Up To 75% Off 750 Watches

June 29, 2015, 12:43 pm

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Over 750 Watches Up To 75% Off 1. Save up to 75% off hundreds of watches 2. Bonus! Use code SUMMER10 for another 10% Off 3. We Also Offer Free Worldwide Shipping*

Watchismo is giving you the best deals possible on over 750 watches - some already up to 75% off. We're also offering Free Worldwide Shipping for qualifying orders.* We'll cover the cost for most USPS First Class International or USPS First Class and/or Priority Domestic United States. For just a few days, take an additional 10% off already discounted prices by using the code SUMMER10 at checkout. We've also curated a fun collection of watches meant to look cool on a hot summer night. Take some time to see them below...

Mondaine White Giant Limited Edition   Rosendahl PIcto Leather Blue/Brown

TSOVET SVT-DE40 Chronograph Steel/Brown   Diesel DZ4331 Double Down 48 Multi Color Chronograph

AARK Shell Brown Tortoise   The Bradley Classic Canvas Yellow

Ziiiro Celeste Rose Gold   G-Shock 6900 XL Limited Edition - Red, White & Blue

Fossil x Eley Kishimoto Retro Timer Ltd. Edition Watch   Mr. Jones Cyclops Watch

Nixon 42-20 Chrono Gold   Nixon 51-30 Chrono All White/Gold

Analog Watch Co. Silverheart & Maple Wood Watch   Projects Cubit Watch

Vestal Brig Tide & Train Green/Orange   NIxon Supertide Black Smoke

Tendence G47 Multi Light Blue Chrono

Tendence Crazy Swarovski® Stones

A Big Deal - Highlights of the Summer Warehouse Blowout

June 30, 2015, 1:02 pm

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Highlights From The Collection 1. Save up to 75% off hundreds of watches 2. Bonus! Use code SUMMER10 for another 10% off 3. We also offer Free Worldwide Shipping* Over 750 Watches Up To 75% Off

Watchismo is giving you the best deals possible on over 750 watches - some already up to 75% off and ten are featured below... We're also offering Free Worldwide Shipping for qualifying orders.* We'll cover the cost for most USPS First Class International or USPS First Class and/or Priority Domestic United States. For just a few days, take an additional 10% off already discounted prices by using the code SUMMER10 at checkout. We've also curated a fun collection of watches meant to look cool on a hot summer night. Take some time to see them below...

$139 (60% Off) Nooka ZEM Night ZOT All Black Steel $199 (50% Off) Aeromatic 1364A Dual Time Automatic Skeleton Mechanical

$99 (50% Off) Private SS All Black $399 (66% Off) Uhr-Kraft Helicop I Mechanik -Black Chronograph

$279 (69% Off) Tendence Black Skeleton Automatic Mechanical $99 (72% Off) Tendence Crystal Head Skull Limited Edition Black/Blue

$159 (52% Off) Vestal DEV004 De Novo Retrograde Black Sabbath $199 (64% Off) Ingersoll Mechanical 17 Jewel Limited Edition

$89 (55% Off) 01 the One Steel/Black Spinning Wheel

$69 (65% Off) 01 the One Anadigi Black

Time To Slim Down - Our Thinnest Watches

July 1, 2015, 5:24 pm

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Slim Down For Summer Watchismo's Top Twenty Thin Timepieces Svelte, lightweight, slim or whatever you want to call it, thin watches are in demand and we've curated some of our most popular wristwatches with a minimal, easy on the eyes vibe. For just a few days, take 10% off any thin watch at Watchismo with the code THIN10 at checkout. See All Our Thin Watches or check out our top picks below:

Swiss Made Mondaine Ultra Thin Mesh

Botta UNO+ All Black One Hand   Botta NOVA Carbon Black Edition Automatic

Projects Crossover Stainless Steel Mesh   Danish Design Cirkler Silver IQ64Q1050

Mr. Jones the Accurate Mk2 Black Edition   Mr. Jones Last Laugh Tattoo Mechanical Automatic

Skagen SKW6082 Klassik Date Brown   Skagen SKW6171 Hald Black Mesh

Only 5mm Thick!   VESTAL DIG028 Digichord White/Black/Red

Skagen SKW6040 Perspektiv Brown   Only 8mm Thick!

Braun BN0035 White Chrono Leather   AARK Tide Silver Brown

Alessi AL27002 Dressed Black Mesh   Slow Mo 03 One Hand All Black Steel Black Dial

Arne Jacobsen Rosendahl City Hall 46mm White   Botta Duo 24 Green Black Edition Leather

Danish Design Klar Black/Silver IV12Q1044   Nooka ZAZ Leather -See Through!

EONE Bradley Classic Black Mesh

10 More Highlights From Our Summer Warehouse Sale

July 13, 2015, 1:09 pm

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See Over 750 Watches On Sale Here

10 More Highlights From The Summer Sale 1. Save up to 75% off hundreds of watches 2. Bonus! Use code SUMMER10 for another 10% off 3. We also offer Free Worldwide Shipping* Over 750 Watches Up To 75% Off

We're offering Free Worldwide Shipping for qualifying orders.* We'll cover the cost for most USPS First Class International or USPS First Class and/or Priority Domestic United States. For just a few days, take an additional 10% off already discounted prices by using the code SUMMER10 at checkout. We've also curated a fun collection of watches meant to look cool on a hot summer night. Take some time to see them below...

$365 (50% Off) TSOVET AX87 Leather All Black   $399 (60% Off) Retrowerk Compass Steel- Automatic

$249 (55% Off) Aeromatic Cannon Worldtour 24 Hour Automatic   $98 (60% Off) Nixon Rover SS II All Gunmetal

$349 (65% Off) Tendence Swiss-Made Anadigit Black   $79 (63% Off) 01 THE ONE AN05MIR01S1 Dual Time Zone

$69 (50% Off) Projects Moon Crater   $109 (39% Off) Vestal CAN3N01 Canteen ZULU Red/White/Blue

$119 (55% Off) Vestal RSD3S02 Restrictor Diver 50mm Black

$2199 (60% Off) Meccaniche Veloci Quattro Valvole Titanium 4 Time Zone Automatic

Watchismo's Biggest Vestal 50% Off Sale

July 13, 2015, 1:11 pm

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Over 100 Vestal Watches at Half Off Get our best selling Vestal Watches at deep discounts. Some models only have a couple units and once they're gone, they're not coming back. Now's your chance to grab that Vestal you always wanted. Apply the discount code VESTAL50 at checkout to save more than ever on some of the coolest watches at Watchismo.*

Vestal ZR3017 ZR3 Gunmetal Chrono   Vestal ZR3015 ZR3 Chronograph Steel/Black

Vestal ZR3021 ZR3 Black Luminous Chronograph   Vestal RES008 Restrictor Chronograph Black Lume

Vestal ZR2017 Minimalist Rose Gold/Black   Vestal ZR2009 ZR2 Chronograph All Gold

Vestal OB3L004 Observer Brown/Gun   Vestal YATCS04 Yacht Rose Gold Chronograph

Vestal GDEDP03 The Guide: Altimeter Barometer Compass Orange   Vestal GDEDP04 The Guide: Altimeter Barometer Compass Gunmetal

Vestal PLA019 Plexi Brown Gold

Vestal DOP007 Doppler Black/Steel

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Cool New Suprematism, Meantime & Optical Projects Watches

July 13, 2015, 1:15 pm

≫ Next: M&Co. Watch Collection by the late & great designer Tibor Kalman

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Cool Collaborations From Projects Watches Top designers create new takes on time. From one of the most popular brands at Watchismo come new designs for Projects Watches by accomplished designers Yusuke Taguchi, Alessio Romano and Denis Guidone. Best of all, they are all just $139 each (though in limited supply!). See all Projects Watches or check out the new releases below.

Projects 'Suprematism' ($139) Designed by Denis Guidone Suprematism, the invention of Russian artist Kazimir Malevich, was one of the earliest and most radical developments in abstract art. In his homage to the art movement, designer Denis Guidone’s Suprematism watch frames bold shapes and colors which continue shift composition with each passing second.

Projects 'On The Right Track' ($139) Designed by Yusuke Taguchi Inspired by the love of the railroad, “On the Right Track” is a watch that draws its inspiration from railroad tracks. The watch has 5 sets of lines each representing both minute and hour with the middle line directing itself to the time. A contemporary spin on a traditional image designed by Projects newest designer, Yusuke Taguchi.

Projects 'Meantime' ($139) Design by Denis Guidone Meantime for the moment, for the present, for the time being, for now, in the interim, in the interval “in the meantime, we’ll set the table and chill the wine” Minimalism in motion. At first glance the watch is a crisp interpretation of minimalist traditions; a play on black and white, no spare elements, white hands for a power graphic. At second look one notices the movement. The 60 seconds marks rotate continuously.

Projects 'Optical' ($139) Design: Alessio Romano Optical Gray’s origins were born observing the culture and style of the 60s. In particularly the OPTICAL art (Op art) and its greatest exponents (Victor Vasarely, Bridget Riley, Richard Anuszkiewicz) works. My goal being to create an optical illusion by the movement of the hour and minute. “The status of instability perception is engaging every time you look at this watch”.

M&Co. Watch Collection by the late & great designer Tibor Kalman

July 16, 2015, 11:47 am

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Waste Not A Moment New M&Co. Watches by Tibor Kalman The late Tibor Kalman, founder of M&Co. began his legendary relationship with time in 1983. In the spirit of the motto imprinted on the backside of the watches – “Waste Not a Moment.” Now available at Watchismo, just $135 each. See all M&Co. Watches

M&Co. 'PIE' Watch ($135) Who doesn’t need to carve out a piece of time? M&Co PIE Watch is the epitome of pure watch design. Originally designed in 1984 by M&Co Labs, the classic brass version of the Bodoni watch made for the PIE or Quarter watch. Creator Tibor Kalman’s witty take on time still cajoles a smile.

M&Co. 'Askew' Watch ($135) Your eyes do not deceive you with this now classic. There are timepieces with no numbers at all, so why not a watch with a free spirit? The irreverent Askew Watch from M&Co was created with the notion that as long as the familiar twelve was at the top it was immaterial where the rest of the numbers lie. Your eyes are not playing tricks on you! This watch is characteristic of Tibor Kalman, and his iconoclastic design firm. Clean graphics and dry humor merge in a high-quality product that beckons a second look!

M&Co 'Bodoni' Brass Watch' ($135) The Bodoni has long been recognized as an icon of simplistic and pure watch design. Originally designed in 1984, the classic all black version gave way to the brushed stainless steel version.

M&Co 'Onomatopoeia' Watch' ($135)

The term used to describe words whose pronunciations suggest their meaning (eg, meow, buzz).

Here symbols suggest the sound of the numbers:

3 = tree (three)

5 = hand (5 fingers)

9 = cat (9 lives)

12 = Eggs (dozen/12)

This Onomatopoeia watch M&Co is characteristic of Tibor Kalman, and his iconoclastic design firm. Clean graphics and dry humor merge in a high-quality product that beckons a second look

New Nixon C45 Watch Collection and Other New Styles With One-of-a-Kind Green Oxyde Dials

July 17, 2015, 9:59 am

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Contemporary Takes On Vintage New One-Of-A-Kind Oxyde Nixon Collections Watchismo is proud to introduce these new additions to the 51-30 Chronograph, Time Teller, Sentry and Corporal collections. Best of all, a very unexpected and hot new release of the Nixon C45 watch. Limited release so don't miss out, they're sure to sell out fast. The photos really say it all. See each new release below... See all NIXON Watches

Nixon C45 Leather Gun Green Oxyde With One-of-a-kind Dial

NEW Nixon C45 Collection The C45 Leather may lead you to water, but it will not make you drink. A fresh and contemporary take on vintage, it can be your everything style piece. From dressed up to dressed down, it's your new daily driver. It's up to you to decide when it's time to imbibe it's your thirst, The C45 Leather is just living in it.

Nixon C45 Leather Rose Gold Brown

Nixon C45 Leather Black   Nixon C45 Leather Gray/Rose Gold

Nixon Time Teller Gun Green Oxyde A one-of-a-kind dial for an original Nixon design,

Nixon Corporal SS Gunmetal & One-Of-A-Kind Green Oxyde Dial

Nixon Corporal SS Gunmetal/Cobalt Blue Sunray

Nixon 51-30 Chrono Gunmetal & One-Of-A-Kind Green Oxyde Dial

Nixon Sentry SS Gunmetal & One-Of-A-Kind Green Oxyde Dial

Nixon Sentry Leather Gunmetal/Green Oxyde

Nixon Sentry 38 Leather Gunmetal/Gold

Unveiled Today - The Mr. Jones Limited Edition Chatterbox Mechanical Jump Hour

July 21, 2015, 12:04 pm

≫ Next: Soon To Be Scarce Limited Edition G-Shock Watches

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New Artist Collaboration Jump Hour Automatic Mr Jones Watches has teamed up with the Brazilian graphic artist Fernando Volken Togni to create Chatterbox. This watch is a bit Dadaist in it’s juxtaposition of motifs, symbols and characters. It flouts conventional aesthetics to show you the time - one of the characters shows you the hour in his open mouth, while the minutes pass through a mysterious eye. Chatterbox is an organized chaos of talkative creatures, natural forms and vibrant colors that combine to create an energetic, unique timepiece. Get One Before They're Gone

Chatterbox was produced in the MJW London workshop. They printed all the components and assembled and regulated each watch by hand. The watch is released in an edition of 100 pieces, with each watch numbered on the back of the case.

Soon To Be Scarce Limited Edition G-Shock Watches

July 23, 2015, 11:12 am

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New Limited Editions Soon-To-Be Scarce G-Shock Watches Limited Edition Slash, Tri-Color Maritime, Gravitymaster and more now in stock at Watchismo. As always, these are produced in limited numbers so they sell out fast -- don't miss your chance! See All G-Shock Watches Here or see the new releases below.

G-Shock Limited Edition Tri-Color Digital Introducing the latest limited edition, the tri-color maritime design of this new model starts out with basic white, and add red and blue to a bezel and buttons. Base model is the popular big case GA-201 for the ultimate in toughness and maritime good looks.

G-Shock Limited Edition Tri-Color Anadigi XXL The tri-color maritime design of this new model starts out with basic white, and add red and blue to a bezel and buttons. Base model is the popular big case GA-100 for the ultimate in toughness and maritime good looks.

G-Shock Gravitymaster Aviation Introducing the latest new additions to the GRAVITYMASTER Series of the watch that is conceived and developed as aviation timepiece. This new model features a new type of World Time function that is designed with international pilots in mind. In addition to the time in your current location, which is indicated by wide hour and minute hands, a second time can be indicated by the dial at 9 o’clock. Other pilot-friendly functions include a large button at 9 o’clock that can be used to trigger a 60-second continuous bearing or temperature sensor reading with a single press. Also, a high-luminosity LED display light enables reading of display information even in the dark.

G-Shock SLASH Series Thin Digital

G-Shock SLASH Series Thin Digital

This new model is based on the popular thin-case DW-5600. Case and band is decorated with a concrete and canvas pattern that appears cracked and worn, which highlights the tough G-SHOCK image. Special printing technology is used to create a look of roughness and other effects that have been difficult to achieve until now.